Assistant Marketing Manager – Marketing & Events

Sacramento, CA
Full Time
Entry Level

We are seeking a results-driven Assistant Marketing Manager to support the planning, execution, and optimization of marketing campaigns, brand initiatives, and live events. This role combines strategic marketing, event management, and hands-on campaign execution to increase brand awareness, customer engagement, and business growth.

The ideal candidate is a creative, organized marketing professional who enjoys developing campaigns, coordinating events, analyzing performance, and collaborating with teams to deliver impactful brand experiences across digital and in-person channels.


Assistant Marketing Manager Responsibilities

As an Assistant Marketing Manager, you will:

  • Support the development and execution of integrated marketing campaigns aligned with business objectives.
  • Plan and coordinate marketing events, product launches, promotional campaigns, trade shows, and brand activations.
  • Manage event logistics, timelines, vendors, and campaign deliverables.
  • Collaborate with sales, creative, public relations, and leadership teams to ensure successful campaign execution.
  • Monitor and analyze marketing campaign performance and provide recommendations for improvement.
  • Assist with creating marketing materials, presentations, promotional content, and event collateral.
  • Support digital marketing efforts, social media initiatives, and offline promotional strategies.
  • Help identify opportunities to improve customer engagement and overall campaign results.

Qualifications

Successful candidates will have:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred.
  • 2–5 years of experience in marketing, event planning, promotions, brand management, or campaign coordination.
  • Strong project management and organizational skills.
  • Excellent communication, presentation, and relationship-building abilities.
  • Experience using marketing tools, CRM platforms, event software, and Microsoft Office.
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment.
  • Strong attention to detail with excellent problem-solving skills.

Preferred Skills & Experience

  • Experience supporting event marketing, experiential marketing, or brand campaigns.
  • Strong understanding of marketing strategy and campaign execution.
  • Ability to coordinate vendors, timelines, and event resources.
  • Creative mindset with the ability to develop engaging marketing experiences.
  • Experience tracking campaign metrics and measuring marketing performance.

What We Offer

  • Opportunity to lead and support high-impact marketing campaigns and events.
  • Career advancement and leadership development opportunities.
  • Exposure to marketing strategy, brand growth, and cross-functional collaboration.
  • Competitive compensation and performance-based incentives.
  • A collaborative, growth-focused environment where ideas and contributions are valued.

Build Your Career in Marketing Leadership

Join our team as an Assistant Marketing Manager and develop expertise in marketing strategy, event management, brand development, campaign execution, and customer engagement.

If you are passionate about creating memorable marketing experiences and driving measurable results, apply today and take the next step in your marketing career.

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