Assistant Marketing Manager | Marketing Campaigns & Events

Sacramento, CA
Full Time
Entry Level

Are you an experienced marketing professional who enjoys combining strategy, creativity, and hands-on execution? We’re seeking a results-driven Assistant Marketing Manager to support marketing campaigns, promotional events, and brand initiatives that increase brand awareness, customer engagement, and business growth.

This role is ideal for professionals with experience in event marketing, campaign management, promotions, brand development, or customer engagement who are ready to take on greater responsibility and grow into leadership.

About the Role

As an Assistant Marketing Manager, you’ll support marketing strategy while executing campaigns and events across in-person and promotional channels. You’ll collaborate with marketing, sales, creative, and leadership teams to launch campaigns, monitor performance, and improve results.

Key Responsibilities

  • Assist with developing and executing integrated marketing campaigns
  • Support initiatives that increase brand awareness, customer engagement, and campaign performance
  • Plan and execute product launches, promotional events, trade shows, community events, and brand activations
  • Manage event timelines, materials, schedules, and onsite requirements
  • Collaborate with sales, marketing, public relations, and creative teams to maintain consistent messaging
  • Monitor campaign and event performance and provide actionable insights
  • Track key performance indicators and identify opportunities to improve marketing ROI
  • Assist with presentations, promotional materials, campaign content, and event collateral
  • Support social media and offline promotional campaigns
  • Identify new opportunities for marketing campaigns, events, and customer engagement

Qualifications

Ideal candidates will have:

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
  • 2–5 years of experience in marketing, event marketing, promotions, brand management, or a related field
  • Strong project management, organizational, and communication skills
  • Experience managing multiple projects, deadlines, and priorities
  • Familiarity with CRM systems, marketing platforms, Microsoft Office, and event management tools
  • Ability to analyze campaign performance and develop actionable recommendations
  • Strong attention to detail and problem-solving skills
  • Ability to thrive in a fast-paced, deadline-driven environment

Core Skills

  • Marketing strategy and campaign execution
  • Event marketing and promotional planning
  • Brand awareness and customer engagement
  • Project and timeline management
  • Campaign performance tracking and reporting
  • Cross-functional collaboration
  • Creative problem-solving
  • Leadership and team development

What We Offer

  • Opportunity to work on high-impact marketing campaigns and live events
  • Competitive compensation and performance-based incentives
  • Professional development and leadership training
  • Career advancement opportunities
  • Exposure to marketing strategy, campaign performance, and senior leadership
  • Collaborative, growth-focused work environment
  • Opportunities to expand your expertise in event marketing, brand development, promotions, and customer engagement

Why Join Our Team?

The Assistant Marketing Manager role offers the opportunity to develop experience in campaign strategy, event marketing, team leadership, and business growth.

You’ll contribute ideas, analyze results, collaborate across departments, and help deliver marketing initiatives that create measurable impact.

If you’re ready to advance your career in marketing strategy, promotional campaigns, event marketing, and brand development, we want to hear from you.

Apply Today

Apply today for the Assistant Marketing Manager position and take the next step toward a career in marketing leadership, campaign management, event marketing, and brand development.

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